Yes it really effective not only in getting traffic but also to promote the business. Email is a good source of remain in touch with the existing clients as well as to make the new clients. Just try to write the email with full of your promos and upcoming events about your business.
Well e-mail marketing is good when it's well-targeted. The thing is that when you get this "proper targeting" you just won't see any major difference between different ways of marketing, for conversion rates will stay the same, in general.
Email marketing might seem as one efficient way of promoting websites and services over the net but the reality is that it is not considered as the ultimate way of generating traffic for the portals and companies online. Many times, the messages sent to the subscribers will end up getting deleted even unread because today, compared with some years ago, the readers might not be that interested in spending time to check out all materials inside the letters.
Even big companies today are investing in other ventures and web advertising projects including PPC and other paid solutions instead of sending thousands of emails to the people who might not be very eager to make click on all links inside the letters dispatched to their inbox. Of course in some cases, email marketing and newsletter systems do work, like when a targeted group of audience receive messages covering products they are seriously looking for buying.
yes email marketing will help to increase your website traffic sure, but you have to work well, you need to write well in your email so people will be interested with your email and they can go on your link click to read more.