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  • Ecommerce website

    What are the SEO issue occur while handling Eccomerce websites.

  • #2
    Seo

    You have to work through on page and off page optimization to deal with SEO.

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    • #3
      Describe the product

      Make sure you add a description to the product that is listed in your shopping cart.
      Not having description for a product does not help in ranking.

      Do not add product description directly given by the manufactures it makes the content on the website marked as duplicate content as this description from the manufactures would be on many websites and websites with duplicate content suffer in ranking on Google.

      Most of the interested users check for the product reviews, as the reviews tell the experiences of customers who have already purchased the product and used the product. So not having reviews on your ecommerce website does not help in SERP

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      • #4
        There are lots of categories in Ecommerce sites, you have to optimize many links at same time. Proper on page should be done of all pages. Place small piece of content at bottom of category pages. Put keyword in alt tag of all product images. Product desciption is also plays important role.

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        • #5
          Solutions

          Originally posted by Ajai981 View Post
          What are the SEO issue occur while handling Eccomerce websites.
          1. Bad product descriptions.
          No product description, thin product description or duplicated product descriptions. Even product descriptions from the manufacturer.
          Without quality product descriptions and useful, crawl able copy your products will never rank in the top 10, even for less trafficked terms. It is absolutely crucial to write quality product descriptions.
          2. Lack of product reviews.
          Lack of product reviews, bad representation of product reviews or no semantic markup to represent those reviews to the engines.
          Product reviews are an easy way of injecting a large amount of content into your product pages. Amazon has facilitated reviews with massive scale (average products that are worth anything might have anywhere from 12,000 to 15,000 reviews) and have seen drastic results in effect. By setting up systems to judge and represent the reviews in a smart way (such as “most helpful” reviews batched into a list of three with a “read more reviews” button) you can inform your users very quickly and get them moving through the buying process.

          3. Not optimized for typical search queries.
          Optimized for the product name, not the product type. Use model numbers, brand names etc. Instead of things people will actually be searching for.
          I had to tell this to a florist client of mine the other day, “People aren’t searching for ‘a beautiful sunshine’ when they’re looking for flowers, so don’t use your product name as your key search indicator.
          Target the type of your product, so if your product’s name is “A Summer Sunshine of Lilies” target lilies, not the summer sunshine bit. Use model numbers in your title tags, brand names, things that people will actually search for. If you’re selling TV’s chances are a lot of people search for the model number of the individual TV’s. Facilitate that based on your niche.
          4. Keyword stuffing product pages.
          Stuffing the product description with keywords instead of actionable content, sizes, fitting, usable details.

          5. Lack of image alt text.
          Not providing image alt text can be seriously fatal but really easy to miss. You gain too much from alt image texts to let them be ignored.

          6. Lack of unique titles.
          Duplicate content, titles from manufacturers, not search friendly, even spammy.
          The title tag of a page is Google’s biggest indicator of what that page is all about, as Ogilvy used to say “When you’ve written your headline you’ve spent 80 cents on the dollar” which basically leads me to say, it’s really damn important you get this right.
          Don’t use duplicate titles from other pages on your site, this will hurt your chances for any of your pages to rank. Don’t use titles from manufacturers, as mentioned before it will only give them better credit, could potentially get you penalized for duplicate content from a more reputable source and may come across as spammy.
          Feature your product’s type as discussed in the “search queries” section above instead of the direct name.
          7. Lack of SEO and user-friendly URLs
          on products, and breadcrumbs on categories. Item numbers or cat-id’s instead of actual product and category names that can be easily keyword targeted and understood by both users and engines alike.

          8. Thin content on the page.
          Not enough substantial content that actually gets used or consumed, or that is crawl able by the engines.

          9. Lack of sharing functionality.
          No +1, like, tweet, pin, email or stumbleupon buttons on the page. This can be costly especially if you have products that are targeted at the tech crowd. Know personas to decide which network to feature.

          10. Lack of sitemaps and robots.txt.
          The lifeblood of crawling on your site. You need automated sitemaps that update as your products update and pages are added. This ensures that your new products, categories and content gets indexed as efficiently as possible and that it’s crawled in the most opportune path.

          11. Lack of a blog and content-driven internal linking.
          Product featured posts, buyer guide posts, product upkeep posts, and linking to those posts from product pages and category pages.
          Take advantage of that, write about all of your products. Throw them into your content calendar and get writing.
          12. Lack of crucial technical elements.
          Proper canonicalization, 301 redirects etc.
          Don’t use dynamic URL’s like the ones discussed above, avoid using parameters as much as possible, use dashes instead of underscores, use all under case letters in the URL, don’t use URLs based on time (IE: 2013-flower-arrangements) ESPECIALLY on category pages.

          13. Slow page load speeds.
          Product pages taking too long to load, too many large on page images.
          Use sprites for your images to make them load faster. Keep your source code light, keep things clean and fluid. Use Google’s Pageload Speed tool for specific instructions on what needs to be cleaned up.
          14. Lack of schema markup.
          Product reviews, star guides etc.
          Use Schema.org – a collection of HTML tags that Google has adopted to improve the display of their SERP’s – to better represent product page information within the search engines. Schema provides markup tags for products, reviews, ratings and other objects.
          15. Lack of content heavy category pages.
          Category pages are the perfect place to put guides, links and other information that can help the buying process.

          16. Lack of persona-driven buying pages.
          Focus in on your target personas, what their common gripes might be while buying, what problems they may have, what decisions they may need to make, focus on that and create content based around that to point your buyers at exactly what they’re looking for.
          If that page doesn’t convert then I’m Fred Astaire, and I can’t dance.
          17. Lack of physical location information
          for eCommerce stores with a brick and mortar location.
          If you have a brick and mortar location it’s imperative that you include that address in your footer. If you have multiple, have a zone guide somewhere on your site, have a headquarters labeled in the footer. You need to include that data because Google will rank you far better for those locations and you can dominate locally relevant search queries.
          18. Lack of a strong, dynamic CMS.
          A strong, dynamic CMS can make all the difference between a painful eCommerce experience and a dream-inducing one. With some systems all of these practices above will come almost standard (except for the content obviously) mainly technical though.

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