Review

[rain22]

I have a logo that I'd like to get critiqued. This will eventually turn into a website but for now all I have is this logo (http://mywebpages.comcast.net/farheen/ceo.gif). It's for a Organic Foods website.

Suggestions and feedback welcome!

[KWJams]

Looks pretty good :)

How it will blend with the rest of the website or design will determine how well it works out.

The only thing that I would recommend is to drop the word "organic" down half a line space so it does not look like one big confusing word.

"eatsorganic" when read like that makes a person want to get out a medical dictionary for eating diseases or something. :(

[rain22]

thanks for the comments...dont you think the change in color is enough to differntiate the two words? there are some other changes i have to make to make it blend better with the proposed layout for the page...will post the page for a review once i'm ready. any other comments or suggestions??

[cfoley]

the leaf looks (or could look like it to some) like a pot leaf.

It may seem like no big deal to you or I but I would consider altering that one part a little - I know there is not much you can get away with now because the logo looks VERY decent and any minor change may screw it up but if you could figure out a way to alter it without adversly effecting the greatness of the logo I would do it.

Ive run into issues with logos before - where someone in the company saw "swastika elements" within the ligo (no one else saw it) but we couldnt take the risk of running it and having one of our customers notice it.

I know a pot leaf and a swastika (sp?) are vastly different but just keep it in mind - other than that I think its a great logo

[RobRoyRogers]

I think it's a well-illustrated image. I especially like how the illustation and the "Chicago" blend together. They are stylistically similar, and that they are the same color further anchors them together. That they properly evoke a carefree feeling--as one might associate with Chicago--is truly a credit.

However, I fail to see how the "eats organic" portion fits in with it. It's a different font, different colors, basically a completely different feel, and has little to do with the illustration, and correcting even one of those would do wonders for tying it all together. The loose "jazziness" of the cityscape and top word is juxtaposed against two lightly-colored block text, and it makes for an uneasy movement across the entire image.

Regarding the leaf, I don't think it's too similar to a pot leaf (though I could see how someone may misinterpret it). However, I do think it's simply too large and intrusive. By the time my eye gets to that part, I've forgotten about the city-illustration on the left. I like the idea of a leaf. Perhaps a smaller leaf, similar to one you may find on an apple stem; slender, single-point, graceful curve. That would also help tie together with the curves of the "Chicago".

I find the color change to be a suitable seperator between the words "eats" and "organic".

[rain22]

yea the leaf does resemble pot or canada. i will change it. i'm also see what rob said regarding the two different moods created with the "chicago" and "eats organic" but couldnt come up with any alternatives that flow better. any suggestions on how to overcome this? most sites within the same industry use pics of farmland which she really doesnt want to use. i should also mention that the client who asked to have this site created is also looking to expand the "eatsorganic" logo to other target cities...but for now we are starting out with chicago.

you never realize how much thought and effort goes into all of this! i'm relatively new to graphic design but have spent many years doing websites and have created buttons, titles, edited images, etc for them but this is my first logo and i need to adhere to all the graphic design standards (which i have limited knowledge of) to get a nice polished result so i do appreciate all the feedback. thanks again! :)