Radio Advertising

[TheKman]

Like many of you, I do web design for local companies. I recently made a deal with a local radio station for updates to their site for free advertising. Now I am trying to write some ad copy. (60 second spots.) I have a couple questions.

1. Have any of you tried Radio advertising and did it get results?

2. Do you have any suggestions on wording?

Since this is a local market station, I plan on stressing my localness and mentioning some of the better known local companies I work with. Beyonf that I am stumped.

[whkoh]

This site has reviews, tips and suggestions about all forms of advertsing:
http://www.smartbiz.com/sbs/cats/advtg.htm

[cloud9]

KMan - you need a really catchy and addictive tune, and a short web address that you can repeat and that is easy to remember. Consider buying a cheap redirect domain with a slogan, not a company name. As it will be said, make it foolproof, no numbers as these can be nine or 9, this is confusing.