Repeat visitors and Google are important – forget everyone else

[Johan]

Research that came out this year show over 80% of websites are found from search engines but that less than 10% of websites are visited through search engines on typical web user session.

Jupiter matrix had shown this year that msn has had the most visits of all search engines based on stats. Google agree with this but rejects this to be important because most amount of searches are carried out using Google. Also msn comes as a standard homepage on a browser where Google appears nowhere as homepage from ISP.

I agree with Google as 90% of my traffic comes from them even though I have positioned well on other engines like Lycos and msn but get very little traffic from them they are now considered unimportant!.

This leads me to the conclusion that the most important visitors are not necessary the unique visitors that many websites boast on about in their stats (dont you hate it when they use the term 'hits'), but repeat visitors. Take HTML forums I found on search engine, the fact that it had valuable resources like this forum has kept me coming back, therefore I am far more important than a unique visitor.

Any contrasting views welcome to reply


Johan
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www.johandesilva.co.uk
www.futuremovies.co.uk

[fredricknish]

MSN has had the most number of visitors but how many of the visitors used msn search? I am sure most dint use msn search:D

Websites listed in search engines get most of their visitors form Google or Yahoo.

I would agree that return visitors are important but unique vistors are very important too.I would say they are as important as a return visitor.

[Johan]

Okay then I hope this is a fair conlution...

Unique visitors are useful in finding out if an ad campaign is a success or not. The important users are those unique that become repeat visitors and use the site. Many unique enter the site but soon disappear never to use the site.

Hence Google has more searches than Ask Jeeves in the UK but Ask Jeeves advertise alot and so gets more unique visitors than Google in the UK - contredicting the bias towards JupiterMatrix use of unique visitors in most of its stats.