Search engines change all the time and this was written on 16/02/2002. I like many people believe that it is not worth putting Meta key words but you can be sneaky and stuff some in into the header tag as suggested by Jason.
My 6 point plan for spidered pages:
1. Well-written header tag
2. Well-written title tag
3. Few short paragraphs tags
4. One or two images with alt tags.
5. Link popularity to your web site (even links from your site to important pages)
6. Spread your content a across as many pages as you can (without hindering navigation)
Get this formula right without hindering usability because sometimes web sites are reviewed by REAL people on search engines! Its okay to use frames as long as all your links are linkable in the <noframes> tag in the frameset and you include a noframes java script re-direct to your frameset. ( though learn to use the simple include command in PHP you should not need frames ). Also never have a domain name linking to your web space, make sure both are hosted together. Don’t bother about key word density in your paragraphs, a well-written article should contain the ideal structure especially for search engines of the future, which will probably ignore density and focus on related words and good grammar.
Your HTML should contain these tags and keep HTML clean closing all tags. Don’t use Notepad all the time use a proper HTML editor (Macromedia Dreamweaver is by far the best but I am sure someone here could recommend a good freeware or cheap package that produces clean HTML with understanding of PHP and script)
So this is what your HTML will look contain:
<!DOCTYPE HTML PUBLIC "-//W3C//DTD HTML 4.01 Transitional//EN">
<html><head>
<Title> Taxi movie review | a film by Luc Besson, staring Marion Cotillard </title>
</head>
<body>
<h1>Taxi movie review </h1>
<img src=”taxi1.jpeg” ALT=” Taxi movie review “>
<img src=”taxi2.jpeg” ALT=” Marion Cotillard “>
<p> bla bla bla.. </p>
<p> bla bla bla.. </p>
<p> bla bla bla.. </p>
</body>
</html>
Johan
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www.johandesilva.co.uk
www.futuremovies.co.uk